Hi, I’m Dani Higgs 👋
I’m passionate about crafting intuitive, accessible digital experiences that balance user needs, business goals, and create meaningful impact.
With 8+ years of digital UX/UI design experience and 12+ years at one of Australia’s leading financial institutions, my approach combines research-led UX thinking with refined UI execution. I thrive in cross-functional environments where I can bridge business objectives with user needs, align stakeholders through storytelling, and mentor design talent to elevate team capability.
I focus on delivering high-quality, human-centred solutions that build trust, foster engagement, and help people—whether it’s improvong customer wellbeing or enhancing everyday digital experiences. Check out some of my work below or feel free to get in touch.
Available to work 🟢
Featured projects
Drive offer engagement
Can credit cards dance?
Although the credit card shopfront on anz.com was receiving strong page traffic, engagement with the promotional offer banner remained low. By introducing fresh and innovative creative, we saw the click through rate increase by 150%.
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Personal Loans calculators uplift
Do we combine calculators?
Customers weren’t switching between calculators on the Personal Loans shopfront on anz.com, and very few were progressing to the application process from the Repayment or Borrowing Power calculators. Through iterative design and user research, we landed on a simple, effective solution to make it easier for customers to explore and continue to apply.
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Drive educational engagement
Is a security quiz the answer?
We only educated customers through article content on anz.com and not everyone learns best in this format. With studies showing that quizzes can improve learning and retention—and competitors successfully using them—I led design and user research of a flexible, responsive and scalable interactive quiz component for anz.com. The goal was to engage, educate and empower customers to better protect themselves against scams and fraud.
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Bereavement Services page uplift
How do we better support customers online?
Customers were experiencing long service timeframes due to unclear document requirements and frequent mismatches between the information provided by customers and what ANZ requested. By uplifting the existing page design, my goal was to improve visibility and help customers better understand the process and required documents before notifying us—ultimately aiming to reduce delays and improve the overall experience.
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Awards & Recognitions
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2018 - Norman Nielsen Group (NNG), Sydney
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2017 - General Assembly, Sydney
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2005 - TAFE NSW Hornsby, Sydney
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2019 - Swinburne University of Technology, Online
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2018 - ANZ Wealth, Sydney
"Dani is one of the most collaborative and curious people I’ve worked with. She builds strong relationships with anyone—regardless of background or behaviour—and has achieved impressive outcomes even with the most challenging stakeholders. Beyond her own work, she’s been instrumental in supporting other designers’ growth through empathy, active listening, and thoughtful guidance."
— Design Chapter Lead, ANZ